Message

Mr. Nilesh Introduces ORA 380

Your hard work enabled us become a 1250 store company employing over 9000 people in the GCC from one shop-in-shop in 1999. Our goals for the next five years are bolder.

What brought us here needs to be reimagined and reworked to take us to our goals. We are today laying the foundation of the ‘Apparel of the Future,’ we are investing in ORA380, the digital infrastructure of Apparel of the Future.

ORA380 will help us achieve the following:

1. Integrate us across functions, brands, and geographies giving us a data based single version of truth.
2. Acquire global best practices embedded in ORA380.
3. Mix them with our unique store-centric sales culture.
4. Become customer-centric by being employee-centric.

We are changing the engine of a car in a race that too, without stopping.

We must believe that we will be better off. We must, therefore put honest effort in ORA380 implementation. To manage the implementation:

1. We have identified ORA380 champions in all functions, brands, and geographies. You will be introduced to them over next 4 weeks.
2. A website and interactive platform is established. We will be able to ask questions and get answers.
3. Connect with your peers and superiors to participate in implementing ORA380.

This will not change who we are in our hearts.

1. We will be looking at the same screen and will see the same data / information in new formats.
2. Underlying the screen will be our new company-wise standardized processes based on global best practices.
3. We will be more efficient and effective with ORA380.

I share my personal thoughts on change. This applies to life and ORA380.

I believe in the power of dreams. We need to make choices to make our dreams come alive. We have chosen to change our business processes with ORA380. We will be better off because we took a chance, made choices, and changed. This change will make our dreams come alive.

Yours truly,

Nilesh Ved